Executive Assistant to the CEO

Karachi, Sindh, Pakistan

Full Time

Experienced

Executive Assistant to the CEO

Codup | Full-Time - (US timezone coverage preferred)

About Codup

Codup is a B2B eCommerce services company that helps mid-market manufacturers, distributors, and wholesalers modernize how they sell. We do digital transformation strategy, eCommerce development on platforms like Shopify and BigCommerce, CRM/ERP integrations, and custom software—everything from tactical projects to comprehensive annual transformation programs.

We're a global team with operations in Pakistan, serving clients across the US, Canada, UK, and Australia. Our clients include major players in lighting, industrial distribution, and manufacturing.

This is a founder-led company at a pivotal moment. We've grown significantly over the past several years and are building toward ambitious goals. The CEO's direct involvement in strategy and client relationships is essential to our growth, which is exactly why this role exists.

The Role

This isn't a traditional Executive Assistant role. Yes, you'll manage calendars and coordinate logistics—but that's a fraction of the job. The rest is about creating leverage.

The CEO is deeply involved in strategic initiatives, client relationships, and company direction. Your job is to protect his ability to do that high-value work while ensuring everything else moves forward.

You'll be trusted to represent the CEO's perspective, make decisions on his behalf within defined boundaries, and follow through with leadership—all without creating friction. This requires someone with strong judgment, genuine humility, and the ability to push back when needed without making it personal.

What You'll Do

Operational Leverage

Own the CEO's calendar, schedule, and time allocation—not just as a gatekeeper, but as a strategic partner who understands what deserves his attention and what doesn't
Ensure he walks into every meeting prepared: context pulled, materials ready, relevant history surfaced
Track commitments—both his and to him—and make sure they actually get executed
Manage information flow: what reaches him, in what form, when
Coordinate across the leadership team, clients, and partners to keep things moving without constant CEO involvement

Accountability Partnership

Help the CEO maintain focus on stated priorities when competing demands arise
Track personal and strategic commitments to ensure continuity during high-intensity periods
Provide honest, direct feedback on where attention may be drifting from stated goals
Run his personal scorecard and help maintain the operating rhythm

Strategic Representation

Represent the CEO in situations that need his voice but not his presence
Make decisions on his behalf within clearly defined boundaries
Follow up with leadership on his commitments to them—closing the loop without him having to track it
Serve as a strategic filter, protecting the CEO's time by declining or redirecting requests that don't align with current priorities

Who You Are

Non-Negotiables

High emotional intelligence. You'll navigate between the CEO and his leadership team daily. You need to exercise authority without creating resentment—confident but not ego-driven.
Exceptional judgment about escalation. You know instinctively what the CEO must see, what you can handle, and what should go to someone else entirely.
Comfort with ambiguity. This is a founder-led company with a fluid, brainstorming-heavy culture. If you need rigid structure and defined processes to function, this isn't the role.
Proactive, not reactive. You see around corners and surface issues before they become fires. You don't wait to be told what to do.
Strong backbone, light ego. You're confident enough to push back on the CEO, humble enough to not make it about yourself.
Strong written communication. If you're representing the CEO, your communication needs to sound like him—clear, thoughtful, and human—not like corporate boilerplate.
Technology proficiency. You're comfortable navigating multiple platforms and tools simultaneously. We operate across HubSpot, Google Workspace, Slack, Asana, and various other systems—and we expect you to move fluidly between them without hand-holding. Bonus if you're already exploring how AI tools can make you more effective.

Strong Preferences

Business acumen. You don't need to be technical, but you should be able to follow conversations about eCommerce platforms, CRM systems, project delivery, and client relationships without getting lost.
Experience with founder-led or growth-stage companies. The dynamics are different from corporate EA roles. You understand that the founder is both the bottleneck and the engine.
Several years supporting senior executives. You've done this before and have the pattern recognition to prove it.

What Success Looks Like

In the first 90 days:

You've built enough trust that the CEO can hand off commitments knowing they'll get done
You can prepare him for any meeting with minimal direction
The leadership team sees you as helpful, not as a barrier or a political threat
You've identified things that were falling through the cracks and fixed them

In the first year:

The CEO is spending measurably more time on high-value strategic work
You're making routine decisions on his behalf without needing to check in
You've become the connective tissue that keeps the leadership team aligned
You've pushed back on the CEO at least a few times—and he's thanked you for it

What This Isn't

This isn't a role where you execute tasks and wait for the next one. And this definitely isn't a role for someone who loves exercising authority more than they respect the responsibility that comes with it.

If you're looking for rigid processes, clearly defined lanes, or a predictable day-to-day, this will be frustrating. If ownership of outcomes doesn't energize you, this isn't the right fit.

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