Director Marketing

Karachi, Sindh, Pakistan

Full Time

Senior Manager/Supervisor

Overview:

Are you a strategic marketing leader with a passion for driving growth and innovation? Codup is looking for a Director of Marketing to take charge of our Go-To-Market (GTM) strategy, bridging the gap between Marketing, Sales, and Product teams to maximize impact.

In this role, you'll lead a dynamic marketing team, oversee high-impact campaigns and partnerships, and leverage data-driven insights to fuel business growth. Your expertise in strategic partnerships, sales enablement, and marketing operations will be instrumental in scaling Codup’s success.

Tasks and Responsibilities:

Team Leadership and Management
● Oversee day-to-day operations of the marketing team, ensuring alignment with the VP of Marketing’s
strategic direction.
● Manage team members across content, social media, performance marketing, and ABM functions,
providing guidance and mentorship.
● Facilitate cross-functional collaboration between marketing, sales, and product teams to align
messaging, campaigns, and initiatives.
Partnerships and Strategic Alliances
● Build and maintain relationships with strategic partners (e.g., Shopify Plus, BigCommerce).
● Identify and execute co-marketing opportunities, including events, webinars, and co-branded content.
● Optimize partnership ROI by tracking metrics and ensuring alignment with Codup’s ICP and GTM
goals.

Event and Campaign Oversight
● Oversee the planning and execution of trade shows, conferences, and advisory dinners.
● Ensure that events are fully integrated into broader marketing campaigns, including pre-event
promotions, on-site execution, and post-event follow-ups.

Data-Driven Marketing
● Analyze campaign and partnership performance metrics to provide actionable insights for optimization.
● Use data to forecast, report, and improve marketing ROI across channels.
● Support marketing decisions with insights on ICP engagement, ABM performance, and sales
alignment.

Sales Enablement
● Collaborate with sales to provide enablement resources, such as pitch decks, case studies, and
competitive insights.
● Act as the bridge between marketing campaigns and sales execution, ensuring lead quality and
handoff efficiency.

Marketing Operations
● Ensure the marketing tech stack, including HubSpot, is optimized for campaign execution and data
tracking.
● Streamline processes across the marketing team to ensure efficient collaboration and execution.
● Coordination with Product.
● Collaborate with the Product team to align messaging with product development and feature rollouts.
● Ensure that marketing content reflects Codup’s unique value propositions and tailored solutions.
● Education/Qualification Requirement:
● 7+ years in marketing roles, with at least 3 years in a leadership or director-level position.
● Proven ability to lead and develop high-performing teams.
● Strong analytical skills with experience in campaign performance tracking, CRM data, and marketing
analytics tools.

Strategic Partnerships:
● Expertise in managing and optimizing partner relationships and co-marketing efforts.
● Collaboration: Exceptional cross-functional coordination skills, particularly with sales and product
teams.
● Tech Proficiency: Proficiency with marketing and sales tools, including HubSpot, Google Analytics, and
ABM platforms.

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In your experience, what has been the most effective way to integrate events (like trade shows or webinars) into broader marketing campaigns? How do you measure their success?*

How do you ensure that your sales enablement efforts, like pitch decks and case studies, align with both the marketing and sales strategies to drive lead quality and sales conversions?*

What is your experience with managing marketing technology stacks? How have you optimized tools like HubSpot or other CRM and analytics platforms to improve campaign execution and tracking?*

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